National Geographic’s “ACTIVATE: The Global Citizen Movement” premieres the fifth episode to ask governments, corporations, organizations and individuals to work together to address ocean plastic pollution. The episode will air globally on October 3, and in the Philippines on October 5, on National Geographic in 172 countries and 43 languages.
“ACTIVATE: The Global Citizen Movement” is a six-part docuseries from P&G and National Geographic, co-produced by Global Citizen and RadicalMedia. It raises awareness around extreme poverty, inequality and sustainability issues to mobilize global citizens to take action and drive meaningful and lasting change.
Each episode delves into a different issue connected to the root causes of extreme poverty, including sustainable sourcing, criminalization of poverty, disaster relief, girls’ education, plastic waste and the global water crisis.
The hour-long episodes feature different stakeholders like Global Citizen, amplifiers, activists, action-takers, corporations, non-profit organizations, government, and individual people whose lives are being changed. Episodes show different celebrity advocates and activists immersing in and amplifying a particular issue. The docuseries is shot across the globe in South Africa, Mexico, the Philippines, Ghana, Nigeria and across the United States. It also highlights what P&G and its brands – Head & Shoulders, Tide, Whisper (Always), Charmin — are doing with many of its long-time partners around the world in addressing these critical issues, including waste management in the Philippines.
The fifth episode of the series focuses on the need for different stakeholders to come together to address ocean plastic pollution. Global Citizen ambassadors and advocates Pharrell Williams and Darren Criss push for governments, corporations and individuals to step up and do their role in solving the ocean plastic waste problem. Shot in different cities in the Philippines, Criss travels and witnesses first-hand the impact of plastic waste on people living in poverty and calls on global citizens to urge their mayors to commit their cities to zero-waste futures. Experts describe the impact of plastic pollution on people in developing countries and the ways different stakeholders, including brands like Head & Shoulders, can work together to solve the problem.
ACTIVATE Episode 5 will premiere in the Philippines on National Geographic on October 4, 2019, Friday at 9:00 pm. For more information, visit https://www.nationalgeographic.com/activate/.
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