Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

What comes to mind when you think of the number 23? Is it Michael Jordan, the G.O.A.T. of basketball? Is it the age of real adulting? For some, this is the age in their life when they realize they’re a full-grown adult with all of the responsibilities that comes with being one. For Gerry’s Restaurant […]

The post Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity appeared first on When In Manila.

gerrys grill turns 23 the secret to this restaurant and bar pioneers longevity - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

What comes to mind when you think of the number 23? Is it Michael Jordan, the G.O.A.T. of basketball? Is it the age of real adulting?

For some, this is the age in their life when they realize they’re a full-grown adult with all of the responsibilities that comes with being one. For Gerry’s Restaurant and Bar, more widely known as Gerry’s Grill, the number marks the years it has successfully catered to the discriminating palate of the Filipino people.

Gerrys Grill History 1 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

23 years ago, on February 14, 1997; the first Gerry’s Restaurant and Bar opened its doors in Tomas Morato, Quezon City – and the dining landscape has never been the same since. Originally, their goal was to be a sport for friends to unwind in after work, so they were only open during the late afternoon. Soon thereafter, though, people started to come in with their families for lunch to enjoy good food, so Gerry’s decided to start operating during lunchtime, as well.

Gerrys Grill History 3 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

Gerry’s Grill pioneered the resto-bar concept that continues to appeal to the Gen X, its original clients, as it does to the millennials of today. Many have followed suit, but Gerry’s maintains its uniqueness for a good number of reasons.

Gerrys Grill History 2 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

Touted as one of the preferred go-to restaurant–bars in the Metro, Gerry’s boasts of over a hundred stores, thus deserving to be called the “sari-sari store” of resto-bars by virtue of its being found in every major dining and entertainment hub in Metro Manila. And in each branch, you will never be short-changed.

Gerry’s has proven time and again to withstand food fads like the grill wars, i.e. shawarma, samgyupsal (Korean Grill), lechon manok/baboy and numerous experimental and fusion cuisines. This means that their Filipino-themed menu has become ingrained in the food psyche of Filipinos, a tradition no less. Even the beer-gulping culture of the country has been shaped and influenced by Gerry’s Grill being a top-of-mind watering hole through the years. Its wide food selection is considered the holy grail of pulutan that is perfect for an inuman session.

Gerrys Grill 12 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

Their variety of dishes and beverages represents the whole Philippine cuisine. Its flavorful Sizzling Sisig, Beef Kare-Kare and Inihaw na Pusit have been legendary food staples at every Filipino customer’s dining table. The rest of the menu caters to almost any craving. We highly recommend trying their Tinomok, Kilawin Puso ng Saging, and Adobo Pork Ribs!

Bert Santos, an engineer, gets nostalgic when he shares that he literally grew up with Gerry’s Grill as his tambayan for unwinding during his college years. Today, Gerry’s is a favorite lunch place for his family after hearing Sunday mass. Buddy Sanchez, a doctor, says Gerry’s holds a special place in his heart because this is where he bonds with his work buddies after a stressful day and where he even met his future wife, Sally.

Gerrys Grill History 4 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity
Gerry’s has recently opened its branches in San Diego, California and Houston, Texas, a good addition to its overseas chain, which includes branches in Singapore, Qatar and the United Arab Emirates.

Gerrys Grill History 5 - Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity

Avenida, a modern Filipino restaurant and bar, inspired by the Avenida Rizal (Rizal Avenue) of the post-war era, is another Gerry’s Grill-owned restaurant that opened in San Mateo, California. With these developments, our overseas kababayans have every reason to celebrate Gerry’s 23 years of great food and great service with us.

Craving for sumptuous food after reading this? Go to the nearest Gerry’s Restaurant and Bar branch today!

Gerry’s Grill

Website: http://www.gerrysgrill.com.ph

Facebook: https://web.facebook.com/gerrysgrill.com.ph

The post Gerry’s Grill Turns 23: The Secret to This Restaurant and Bar Pioneer’s Longevity appeared first on When In Manila.

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